A feminist perpective was very important to the designer and creator of Najeli Jewelry, Antonia Nicolantonakis. The polarizing political climate of recent years propelled Antonia to incorporate her feminist views and beliefs in her jewelry designs. She wanted to make a point with her jewelry that sexism and inequality are serious problems in our society and must be brought to light in order for change to happen.

Antonia created her Feminist Collection as an act of defiance towards patriarchy. She makes each piece with the intention to empower and embolden the wearer, to start a conversation, and to evoke feelings of strength and solidarity.